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What's Your Copywriting Breakthrough Story?
Here's Mine...Add Yours...
“A primal termite knocked on wood.
He tasted it and found it good.
And that is why your cousin May
Fell through the parlor floor today.”
Sage words from my friend, mentor and guru, Ogden Nash, who was born on the same day as me. Thanks for the heads up, Ogden…for giving me an early clue (that was in B.C., Before Clayton Makepeace)who we’re actually trying to seduce. Which reminds me of my ramen noodle days at Fox. We stuck a poster of Roseanne in the newsroom and grossed everybody out but we smoked the competition. OK, OK, it WAS easier then before the albatross of news formalism sucked everybody down the vortex of cable-deficit-disordered promoglut. But hey, aren’t we all Bozos on that retail bus?
Thank God, News Free TV is a pure entertainment play and we no longer have to endure watch or die dental hygiene breakthrough series promos and only an occasional beer guzzling frog or taco tasting terrier.
But what, you’re asking, does all this have to do with Demos much less Branding or clamoring for Clayton’s Critique when we all live in the weird daze of Five Dollar a Gal paranoia?
Behold, Our hottest opportunity to capitalize on the stay at home and burn less gas, watch more TV groundswell, is in Pre-Lunch Launch.
While our competition is still just clenching their teeth and clutching their keisters — hoping, praying for a miracle that will raise their decapitated ratings from the crypt, I chuckle with glee when our Homer Simpson beats NBC Nightly News. All we had to do was run a pop-up for free movie tickets and answer the phone. Small price for a few extra eyeballs and without making payments on the anchor’s Lexus.
If I had to buy news viewers it would be with (big drumroll)
Hypno-ductive Words (Sorry Cronkite, journalistic integrity nor eye candy alone can get ‘er done as per Larry the Cable Guy:)
WARNING:
There is a hidden hook to this harangue, but don’t hassle me for the
secret cause nobody’s got the time to listen, or the balls to implement
it, especially if you are a Lady and thought I was trying to sell you
somethin.
P.S. WARNING - This Maybe your last opportunity to establish a beach head on the Normandy of Branding or you could drive by like Flava Flav into social media obscurity like a faceless facebook. Boyeeeee!
PPP.SSS. FINAL AND I FREAKIN MEAN IT-WARNING!
Leave a stunning creative endorsement of my post and I will send you a
gorgeous mint condition Early Mars Viking Souvenir Sheet for your
intergalactic visionary comments. This is for REAL. Scouts Honor, You
could Be the first on your block to own a certified Mars Antique before
they discover plankton in the underground ice which will drive anything
Mars related into the grabosphere. Sorry, supply is limited and this
offer is Void in Twitter and StumbleUpon after curfew.
All the Best
Sincerely,
Bill
aka TVisio
I had a bad preconception of FriendFeed. A sucky title made me dismiss this site at first. Just another social media site to syphon off my attention and time. Wrongo! I just discovered that FriendFeed is growing fast because of it's simplicity of use and utility of all your social sites. Check it out.
http://friendfeed.com/tvisio
Listen to the first white boy to sing the real blues...Chuck Prophet...to say he is the new Dylan would be weak appraisal...listen
Here is what Web 3.0 is or should be.
Web 3.0 is an easier, cheaper, more pervasive ergonomic production interface with a self sustainable public service social networking module for guaranteed Third World distribution.
Web 3.0 is Web 2.0 plus Firefox 3.0 tools to craft personalized custom tools and aps for Controlling and protecting personal data.
Web 3.0 will be programmable mobile internet use for everybody.
Web 3 is every device connected to the internet seamlessly to itself, streamed from a computer to TV, picture frames that pull photos from flickr accounts, can show RSS products recommended by Virtual.Personal Assistants doing all the work.
Web 3.0 will be Web 3-D bandwidth and computing power transformed into a single application with ubiquitous broadband, commoditized petabyte storage and open flexible standards for simultaneous consumer/producer self sustainable media.
Gestural Voice computing-with interaction design, user interface design technology and innovative emphasis software embedded in browsers eliminating need for downloading or installation on desktops.
A linkability Web 3.0 app allows you to use all your desktop, server, and mobile devices and programs including telephones, fax, instant messaging, and pagers in a single browser window on your desktop or handheld device.
Your Web 3.0 Avatar interacts in virtual worlds as a part of social networking/shopping incubator for market research and development.
What do You think Web 3.0 is or should be?
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Plurk makes blogging really fun. It has a cool timeline interface that allows cascading comments. Many prefer Plurk over Twitter. Plurk works well with Twitter. You can easily invite your Twitter friends.
Check it out. Plurk Invite
